*, *::before, *::after {
  box-sizing: border-box;
  margin: 0;
  padding: 0;
}

:root {
  --cream: #F4F1EB;
  --black: #0A0A0A;
  --gray: #8A8A88;
  --light-gray: #C4C0B8;
  --border: #D6D2CA;
  --font-display: 'Bebas Neue', sans-serif;
  --font-body: 'Inter', sans-serif;
  --gutter: clamp(24px, 5vw, 72px);
}

html {
  scroll-behavior: smooth;
}

body {
  background-color: var(--cream);
  color: var(--black);
  font-family: var(--font-body);
  font-size: 14px;
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
  -moz-osx-font-smoothing: grayscale;
}

/* ── NAV ── */

nav {
  position: sticky;
  top: 0;
  z-index: 100;
  display: flex;
  align-items: center;
  justify-content: space-between;
  padding: 18px var(--gutter);
  background-color: rgba(244, 241, 235, 0.92);
  border-bottom: 1px solid var(--border);
  backdrop-filter: blur(12px);
  -webkit-backdrop-filter: blur(12px);
}

.nav-brand {
  font-family: var(--font-body);
  font-size: 11px;
  font-weight: 500;
  letter-spacing: 0.18em;
  text-transform: uppercase;
}

.nav-links {
  display: flex;
  gap: 36px;
}

.nav-links a {
  font-size: 11px;
  font-weight: 400;
  letter-spacing: 0.12em;
  text-decoration: none;
  color: var(--black);
  text-transform: uppercase;
  transition: color 0.2s ease;
}

.nav-links a:hover {
  color: var(--gray);
}

/* ── HERO ── */

.hero {
  min-height: 100svh;
  display: flex;
  flex-direction: column;
  justify-content: space-between;
  padding: 48px var(--gutter) 40px;
  border-bottom: 1px solid var(--border);
}

.hero-inner {
  display: flex;
  flex-direction: column;
  flex: 1;
  justify-content: flex-end;
  gap: 28px;
}

.hero-headline {
  font-family: var(--font-display);
  font-size: clamp(80px, 17vw, 256px);
  line-height: 0.87;
  letter-spacing: 0.01em;
  text-transform: uppercase;
}

.hero-sub {
  font-size: clamp(13px, 1.1vw, 16px);
  font-weight: 300;
  color: var(--gray);
  max-width: 440px;
  line-height: 1.75;
}

.hero-bottom {
  display: flex;
  align-items: flex-end;
  justify-content: space-between;
  padding-top: 48px;
}

.hero-scroll {
  font-size: 10px;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: var(--light-gray);
}

.hero-tagline {
  font-size: 10px;
  letter-spacing: 0.15em;
  text-transform: uppercase;
  color: var(--light-gray);
  text-align: right;
}

/* ── TICKER ── */

.ticker-wrap {
  overflow: hidden;
  border-bottom: 1px solid var(--border);
  padding: 13px 0;
  background-color: var(--cream);
}

.ticker {
  display: flex;
  white-space: nowrap;
  animation: ticker-scroll 55s linear infinite;
}

.ticker:hover {
  animation-play-state: paused;
}

.ticker span {
  font-size: 10px;
  font-weight: 400;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--gray);
  flex-shrink: 0;
}

@keyframes ticker-scroll {
  from { transform: translateX(0); }
  to   { transform: translateX(-50%); }
}

/* ── VALUE PROP ── */

.value-prop {
  display: grid;
  grid-template-columns: 1fr 1fr;
  border-bottom: 1px solid var(--border);
}

.vp-left {
  padding: 80px var(--gutter);
  border-right: 1px solid var(--border);
  display: flex;
  flex-direction: column;
  justify-content: space-between;
  gap: 32px;
}

.vp-right {
  padding: 80px var(--gutter);
  display: flex;
  flex-direction: column;
  justify-content: center;
  gap: 24px;
}

.vp-left blockquote {
  font-family: var(--font-display);
  font-size: clamp(28px, 3.5vw, 52px);
  line-height: 1.05;
  color: var(--black);
}

.vp-left cite {
  font-size: 11px;
  letter-spacing: 0.08em;
  color: var(--gray);
  font-style: normal;
  text-transform: uppercase;
}

.vp-right p {
  font-size: clamp(14px, 1.1vw, 16px);
  font-weight: 300;
  line-height: 1.85;
  color: var(--black);
  max-width: 500px;
}

.vp-right .vp-stats {
  display: flex;
  flex-direction: column;
  gap: 0;
  margin-top: 16px;
  border-top: 1px solid var(--border);
}

.stat {
  display: flex;
  align-items: baseline;
  gap: 16px;
  padding: 20px 0;
  border-bottom: 1px solid var(--border);
}

.stat-num {
  font-family: var(--font-display);
  font-size: 40px;
  line-height: 1;
  min-width: 80px;
}

.stat-label {
  font-size: 11px;
  font-weight: 300;
  color: var(--gray);
  letter-spacing: 0.05em;
}

/* ── BRIEFS ── */

.briefs {
  border-bottom: 1px solid var(--border);
}

.briefs-header {
  display: flex;
  align-items: center;
  justify-content: space-between;
  padding: 20px var(--gutter);
  border-bottom: 1px solid var(--border);
}

.section-label {
  font-size: 10px;
  font-weight: 500;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: var(--gray);
}

.briefs-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
}

.brief-card {
  border-right: 1px solid var(--border);
  border-bottom: 1px solid var(--border);
  transition: background-color 0.25s ease;
}

.brief-card:nth-child(2n) {
  border-right: none;
}

.brief-card-link {
  display: block;
  text-decoration: none;
  color: inherit;
}

.brief-card--live:hover {
  background-color: rgba(10, 10, 10, 0.025);
}

.brief-read-link {
  display: inline-block;
  margin-top: 14px;
  font-size: 10px;
  font-weight: 500;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--gray);
  border-bottom: 1px solid var(--border);
  padding-bottom: 2px;
  transition: color 0.2s, border-color 0.2s;
}

.brief-card--live:hover .brief-read-link {
  color: var(--black);
  border-color: var(--black);
}

.brief-img {
  width: 100%;
  aspect-ratio: 4 / 3;
  overflow: hidden;
}

.brief-img-bg {
  width: 100%;
  height: 100%;
  display: block;
}

.brief-meta {
  padding: 20px 24px 24px;
  border-top: 1px solid var(--border);
}

.brief-num {
  display: block;
  font-family: var(--font-display);
  font-size: 12px;
  letter-spacing: 0.08em;
  color: var(--light-gray);
  margin-bottom: 8px;
}

.brief-title {
  font-family: var(--font-display);
  font-size: clamp(20px, 2vw, 28px);
  line-height: 1.0;
  text-transform: uppercase;
  margin-bottom: 10px;
}

.brief-date {
  display: block;
  font-size: 10px;
  letter-spacing: 0.12em;
  color: var(--light-gray);
  text-transform: uppercase;
  margin-bottom: 12px;
}

.brief-desc {
  font-size: 12px;
  font-weight: 300;
  color: var(--gray);
  line-height: 1.65;
}

/* ── TIERS ── */

.tiers {
  border-bottom: 1px solid var(--border);
}

.tiers-header {
  padding: 20px var(--gutter);
  border-bottom: 1px solid var(--border);
  display: flex;
  flex-direction: column;
  align-items: flex-start;
  gap: 12px;
}

.tiers-header h2 {
  font-family: var(--font-display);
  font-size: clamp(40px, 7vw, 112px);
  line-height: 0.88;
  text-transform: uppercase;
}

.tiers-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
}

.tier-card {
  padding: 56px var(--gutter) 48px;
  border-right: 1px solid var(--border);
  display: flex;
  flex-direction: column;
  gap: 28px;
}

.tier-card:last-child {
  border-right: none;
}

.tier-name {
  font-size: 10px;
  font-weight: 500;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: var(--gray);
}

.tier-price {
  font-family: var(--font-display);
  font-size: clamp(52px, 6vw, 88px);
  line-height: 0.9;
}

.tier-price .currency {
  font-family: var(--font-body);
  font-size: 0.35em;
  font-weight: 300;
  vertical-align: super;
  margin-right: 2px;
}

.tier-price .period {
  font-family: var(--font-body);
  font-size: 0.22em;
  font-weight: 300;
  color: var(--gray);
  letter-spacing: 0.05em;
}

.tier-divider {
  height: 1px;
  background: var(--border);
}

.tier-features {
  list-style: none;
  flex: 1;
  display: flex;
  flex-direction: column;
  gap: 12px;
}

.tier-features li {
  font-size: 12px;
  font-weight: 300;
  color: var(--black);
  padding-left: 18px;
  position: relative;
  line-height: 1.5;
}

.tier-features li::before {
  content: '—';
  position: absolute;
  left: 0;
  color: var(--light-gray);
}

.tier-cta {
  display: block;
  width: 100%;
  padding: 15px 20px;
  background: var(--black);
  color: var(--cream);
  font-family: var(--font-body);
  font-size: 11px;
  font-weight: 500;
  letter-spacing: 0.18em;
  text-align: center;
  text-transform: uppercase;
  text-decoration: none;
  border: 1px solid var(--black);
  transition: background-color 0.25s ease, color 0.25s ease;
  cursor: pointer;
}

.tier-cta:hover {
  background: transparent;
  color: var(--black);
}

.tier-card.featured {
  background-color: var(--black);
  color: var(--cream);
}

.tier-card.featured .tier-name {
  color: var(--light-gray);
}

.tier-card.featured .tier-divider {
  background: rgba(255,255,255,0.15);
}

.tier-card.featured .tier-features li {
  color: var(--cream);
}

.tier-card.featured .tier-features li::before {
  color: var(--gray);
}

.tier-card.featured .tier-price .period {
  color: var(--light-gray);
}

.tier-card.featured .tier-cta {
  background: var(--cream);
  color: var(--black);
  border-color: var(--cream);
}

.tier-card.featured .tier-cta:hover {
  background: transparent;
  color: var(--cream);
  border-color: var(--cream);
}

/* ── HIRE ── */

.hire {
  padding: 96px var(--gutter) 80px;
  border-bottom: 1px solid var(--border);
}

.hire-headline {
  font-family: var(--font-display);
  font-size: clamp(56px, 10vw, 160px);
  line-height: 0.87;
  text-transform: uppercase;
  margin-bottom: 64px;
}

.hire-body {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: var(--gutter);
  align-items: end;
}

.hire p {
  font-size: clamp(14px, 1.1vw, 16px);
  font-weight: 300;
  color: var(--gray);
  line-height: 1.8;
  max-width: 500px;
}

.hire-cta {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  font-size: 12px;
  font-weight: 500;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  text-decoration: none;
  color: var(--black);
  border-bottom: 1px solid var(--black);
  padding-bottom: 3px;
  transition: color 0.2s ease, border-color 0.2s ease;
  justify-self: end;
  align-self: end;
}

.hire-cta:hover {
  color: var(--gray);
  border-color: var(--gray);
}

/* ── FOOTER ── */

footer {
  display: flex;
  align-items: center;
  justify-content: space-between;
  flex-wrap: wrap;
  gap: 12px;
  padding: 24px var(--gutter);
}

.footer-brand {
  font-size: 11px;
  font-weight: 500;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--black);
}

.footer-links {
  display: flex;
  gap: 28px;
}

.footer-links a {
  font-size: 10px;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--gray);
  text-decoration: none;
  transition: color 0.2s;
}

.footer-links a:hover {
  color: var(--black);
}

.footer-copy {
  font-size: 10px;
  letter-spacing: 0.08em;
  color: var(--light-gray);
}

/* ── RESPONSIVE ── */

@media (max-width: 1024px) {
  .tiers-header {
    flex-direction: column;
    align-items: flex-start;
  }

  .hire-body {
    grid-template-columns: 1fr;
  }

  .hire-cta {
    justify-self: start;
  }
}

@media (max-width: 900px) {
  .value-prop {
    grid-template-columns: 1fr;
  }

  .vp-left {
    border-right: none;
    border-bottom: 1px solid var(--border);
  }

  .briefs-grid {
    grid-template-columns: repeat(2, 1fr);
  }

  .brief-card:nth-child(2n) {
    border-right: none;
  }

  .tiers-grid {
    grid-template-columns: 1fr;
  }

  .tier-card {
    border-right: none;
    border-bottom: 1px solid var(--border);
  }

  .tier-card:last-child {
    border-bottom: none;
  }
}

@media (max-width: 600px) {
  .briefs-grid {
    grid-template-columns: 1fr;
  }

  .brief-card {
    border-right: none;
  }

  .brief-card:nth-child(3n),
  .brief-card:nth-child(2n) {
    border-right: none;
  }

  .hero-bottom {
    flex-direction: column;
    align-items: flex-start;
    gap: 8px;
  }

  .hero-tagline {
    text-align: left;
  }

  .hire-headline {
    margin-bottom: 40px;
  }
}
